The mechanics are simple however, the complexity of lighting what is in effect a multi-faceted mirror is not easy. If you use the wrong lighting, or even the right lighting in the wrong way, you will compromise the quality of your photographs or video. We build our studios not by guesswork but by using the world’s leading experts in studio and lighting design. We model every one, so we know before we build what the camera will see and how well the vehicle will be presented.
Photography studios or booths are standard in just about every other professional adverting medium, but historically used cars and vans have been photographed out in parking lots in all sorts of weather. Those dealerships still doing imaging in those ways may have completely legitimate reasons for doing so, a lack of space, not sufficient available funds or just not willing to invest, but we know from our clients statistics that high quality images sell a vehicle quicker and potentially for more money. Speeding up stock-turn means more space, which potentially means more sales.
Please bear in mind if you do have an existing turntable or even a studio with a turntable and you wish to improve the output quality, we are adept at taking over third party turntables and making use of existing blackout materials. You may have a purpose built building for the studio or are thinking of building one, if that is the case, let us know and we can advise the best course of action.
There’s no getting away from the fact that to do it properly will mean sacrificing space and money. We have therefore designed a range of studios to cater for your vehicle volumes and budget.
We provide an automated vehicle turntable, purpose built photographic studio structure, professional LED lighting and a high quality mirrorless camera. All components work seamlessly together with our dedicated AutoloadIT software to photograph and upload the images of your used vehicles.
The vehicle registration can be read automatically using our ANPR system and the photographs added to the vehicle’s data record via our software, ready to be marketed. The whole process, including preparing the data record can be done in less than 10 minutes depending on your required image set. If your website is linked directly to our software, your vehicle will be live the instant you hit the ‘Publish’ button, with high quality static and 360° spin images. Our high resolution images can be magnified for your customers to see all the details, something that video simply cannot provide.
We can also send feeds to portals such as Autotrader, Motors and manufacturer’s approved vehicles websites.
Give us a dedicated photography area (external or internal) and we can utilise existing walls or even fencing covered appropriately to provide a suitable backdrop. The installation of a turntable will ensure consistency in imagery and vastly improved efficiency (a car can be photographed in less than 10 minutes depending on your required image set).
As highlighted above, we offer a range of studio solutions to suit your needs. The ancillary equipment ie. lighting and camera equipment is determined by your speed and volume requirements. To operate each studio requires the AutoLoad IT Image Control Centre which is detailed here.